WNBA's Sparks ink jersey sponsorship with Farmers - Phoenix Business Journal:

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Terms of the deal were not The branded jersey will be worn when the team opensx its season Saturday with a game against the defending WNBA champiomnDetroit Shock. In additionn to the jersey sponsorship, Los Angeles-based Farmers Insurancer will receive "considerable visibility" in during the Sparks' home games. "Wde are very excited to be on the cutting edge of this type of sponsorshil with a major sports franchisw in amajor market. What made it even more attractive is that the Sparkzs reach a primary demographic in our marketing strategy the women's market not only in L.A.
, but throughout our operatinf territory,” Farmers Insurance Executive Vice President and Chieg Marketing Officer Kevin Kelsl said in a statement. The move comea on the heels of anotherrWNBA team, the , inking the league's first jersey sponsorthip deal earlietr in the week with LifeLock. Jersey sponsorshi p is prevalent inoverseas sports, most notably soccer, but has not caught on amongst the major sportd in the United States. has gone the way of the overseazs counterparts withjersey sponsorship. The Los Angele s Galaxy's jersey is sponsored by and is sponsorecby . The is now allowing teams to have sponsorr patches onpractice jerseys.
The and have both been reportedlt examining suchsponsorship deals, according to media reports.