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Two investors provided only private and . ZM Capital is the private equityg investment fund of will provide mezzanine debt financingv and an equity investment through its VSS Structured CapitalII fund. All threse of Cannella Response’s new investors are based in NewYork City. Termzs of the transaction were not Cannella Response will continue to be managed by its curren tmanagement team, led by founder and executive director Franj Cannella and CEO Robertt Medved. Cannella Response Television executives are not disclosinv who now holds a majority stake inthe company.
The investmentw by ZM Capital and Palladium Equity Partners will enable Cannella Responsd to accelerate its growty by investing in both new acquisitionz and developing new servicea andmedia offerings, the company “ZM Capital and Palladium Equity Partners each bring tremendouas expertise and capital resources to the compangy as we expand our client relationships and bring new and exciting medi a opportunities to the direct response television Frank Cannella said. Cannellz Response Television is based in Burlingtonj with regional offices in Los Angeles andNew York.
Cannell a Response Television was advised on the transactionj by a team from investment banking firmPetskyu Prunier, New York City.
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