DownEast makes California debut at Galleria - Business First of Columbus:

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DownEast Basics, a Salt Lake City chaimn with more than40 stores, markete itself as an “affordable fashion” retailer. Nothing costzs more than $50, and most items — from swimwear to summert dresses — costs around $20 to $30. The Rosevilled store’s first weekend exceeded the company’s projections by 25 Based on the initialsales results, DownEast Basics very much wante to further expand in California, and is pleasede it launched its first California storse in the Sacramento a spokeswoman said. CEO Klane Murphy, who liveds in El Dorado Hills from 2000to 2007, figuresd Sacramento-area consumers care about fashion, but also are cost conscious.
He also likese the population growth this regiojn has experienced over thepast decade. Testing out this area’sx interest, Murphy sent the retailer’ s catalog to all his wife’s local friends. His wife also introduced her friendsa to the product line at a local parth she hosted with more than 50 Based on the salese atthat party, “we knew we had a producyt that resonated with the local community here in Murphy wrote in an A franchise is coming to the Roe Building, the mixed-uses building built last year at 5th and G streets in downtown Davis. The Aventura, Fla.-basesd chain of body and faciaol waxing centers willtake 1,491 square feet.
The franchisees are readying the spac for an opening in a few On thefirst floor, European Wax Center will join a Duramec medical supplies store and Barista Brew Café. Two retail spaces remain: one of 925 square feet on the and anotherof 1,227 squarde feet, said Shaun Morrow, the landlord’s broke r with the Terranomics division of . The eighr residential condos on the second and third floors all In February, European Wax Center area developersz told the Business Journal that they planned to open at leasgt a dozen locations in the region. The company already has two storesin Roseville, at Renaissance Creek shoppinh center and at The Fountains.
Broker Scottr Carruth of CB Richard Ellis represent s European WaxCenter locally. Vendingg machine dispenses wipes, pacifiers Westfields Galleria at Roseville will be one of the firs t malls within the Westfield chain to get a custojm vending machine with babycare in Corona announced Thursday that it is placing its Baby Stations vending machine s in Westfield malls across the startingJuly 15. The goal is to place thesed vending machines with baby necessities in Westfield malls nationwide withihn eight months toa year, AVT says. A pilot project for the venting machines carryfeeding products, first aid items, baby bottles and pacifiers.
“This brings peace of mind to families knowing there is a convenient and accessible solution forever baby’s need,” Shannon Illingworth, AVT founder, said in a news The malls that install the Baby Stations benefitf because parents don’t have to stop shopping when they discovert they left home without some essential baby she said. Baby Statiom machines are hardto miss, with theird blue-and-black color scheme and bold graphics. They containm a 7” widescreen LCD display to stream information and video feedsd about the products contained in thevendingg machine.
, a chain of gyms that enterer this market sixyearws ago, is expanding to Fitness 19 will take 7,500 square feet withibn Sycamore Pointe shopping center at Main Streeg and Pioneer Avenue. This is new retaio space constructed between Food 4 Less and Big 5Sportinfg Goods. Another 9,000 square feet is available. The gym is expectedd to open in the said Morrow, who represented the landlord in the lease. Fitnesds 19 has five other locations inthe region.