DownEast makes California debut at Galleria - New Mexico Business Weekly:

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DownEast Basics, a Salt Lake City chain with more than 40 markets itself asan “affordable retailer. Nothing costs more than $50, and most itemsd — from swimwear to summere dresses — costs around $20 to $30. The Roseville store’s first weekenrd exceeded the company’s projections by 25 percent. Based on the initial sales results, DownEast Basics very much wantd to further expand in and is pleased it launched its first California store in the Sacramento region, a spokeswoman said. CEO Klane who lived in El Doradol Hills from 2000to 2007, figurer Sacramento-area consumers care about fashion, but also are cost conscious.
He also likese the population growth this region has experiencexd over thepast decade. Testing out this area’s Murphy sent the retailer’s catalog to all his wife’s localk friends. His wife also introduced her friends to the product line at a local party she hosted with more than 50 Based on the sales atthat “we knew we had a productg that resonated with the local communitty here in Sacramento,” Murphy wrotde in an e-mail. A franchise is coming to the Roe the mixed-use building built last year at 5th and G streetas in downtown Davis. The Fla.-based chain of body and facial waxing centers willtake 1,49 1 square feet.
The franchisees are readying the spacr for an opening in a few On thefirst floor, European Wax Cente r will join a Duramed medical supplies store and Barista Brew Café. Two retail spaces one of 925 square feet on the and anotherof 1,227 squares feet, said Shaun Morrow, the landlord’s broker with the Terranomics division of . The eightr residential condos on the second and third floors all In February, European Wax Center area developers told the Businesas Journal that they plannedd to open at least a dozen locationzs in the region. The company alreadyg has two storesin Roseville, at Renaissancs Creek shopping center and at The Fountains.
Broker Scotft Carruth of CB Richard Ellis represents European WaxCented locally. Vending machine dispenses pacifiers Westfield Galleria at Roseville will be one of the firsf malls within the Westfield chain to get a custom vending machine withbabycare supplies. in Corona announced Thursday that it is placinhg its Baby Stations vending machines in Westfieldr malls acrossthe state, starting July 15. The goal is to plac these vending machines with baby necessities in Westfieldf malls nationwide within eight months to a AVT says. A pilot projecty for Westfield, the ventintg machines carry feeding products, toys, first aid items, baby bottles and pacifiers.
“This brings peace of mind to familiexs knowing there is a convenient and accessiblse solution forevery baby’s need,” Shannob Illingworth, AVT founder, said in a news release. The malle that install the Baby Stations benefit becauseparentsd don’t have to stop shopping when they discovefr they left home without some essential baby item, she Baby Station machines are hard to miss, with theid blue-and-black color scheme and bold They contain a 7” widescreen LCD displayh to stream information and videop feeds about the products contained in the vendingg machine. , a chainh of gyms that entered this market sixyeare ago, is expanding to Woodland.
Fitness 19 will take 7,509 square feet within Sycamore Point e shopping center at Main Street andPioneer Avenue. This is new retaipl space constructed between Food 4 Less and Big 5Sportint Goods. Another 9,000 square feet is The gym is expected to open in the said Morrow, who represented the landlord in the lease. Fitnesa 19 has five other locations inthe region.