Saatchi lands state tourism contract again - New Mexico Business Weekly:

gavrilovaefivu.blogspot.com
is based in Los Angeles and is partof M&CC Saatchi Worldwide. It created “Thse Best Place in the Universe - New Mexico, , which drew the ire of some in the touris industry for its use of large aliend to toutNew Mexico. But state officiala maintained that itgot people’s attentio and used the limitefd marketing funds available to the statee effectively. The campaign won a Platinum 2007 Adriann Award for travel marketing It took a witty approach by having thealiensx golfing, fishing, mountain biking and soaking in hot springs at Ojo was selected from among 16 agencies that bid for the More out-of-state firms bid this year than ever before, said Martimn Leger, advertising manager with the Tourism Department.
Before Saatchi got the current contract, it had been held for 14 yearsx byof Albuquerque, which was one of the bidderx for the new contract. Michaelo Cerletti, secretary of tourism, said Saatchi’z presentation was considered by staff to be the best based onthe state’s image as the Land of Enchantment. “Their ongoing associatio n with the Department and staff also give us the opportunity to move quickly into our next Cerletti said. “We don’t want to lose any momentumk in these tougheconomic times.” Leger said the new campaigmn will get back to promoting more tradtional New Mexicl attractions, culture and outdoo r settings.
"But it will stillo be striking and interestingand different," he added. As for the alien ambassadors, Leger said their visit has come toan end. "Thet have gone home, but as they went home, they spread the news aboutg New Mexico," he Most of the $3 million will be used to produce and purchase ads fornational magazines, and also to cratse a new online campaign and televisionm and radio spots. The contract is for one year, but it can be extendedf for up to three additional at which timea mandatory, new request for proposals for advertisingh services must be issued. There’s no word on the themd for thenew campaign.
Saatchi and the Touris Department will begin formal plannin g inthe fall. Saatchi’s partner agency, , will continued to handle media planning and buying forthe department. M&C Saatchji Worldwide is one of the largest independeng agency networks inthe M&C Saatchi Los Angeles was established in 2003. It has creater campaigns for , British , Ketel One Vodka and the U.S. Departmentf of Commerce.